INCOME DIFFERENCES BY REGION
AND CONSUMER GROUPS
Considering that there is an objective market, one of the factors that influence the industry is the income that it has depending in the regions and the consumer groups. So we will see the closer look to the particular market of our interest.
“Frozen Fruits and Nuts are the 536th most traded product and the 784th most complex product according to the Product Complexity Index (PCI).
The top exporters of Frozen Fruits and Nuts are Poland ($547M), Chile ($373M), Serbia ($367M), Canada ($301M) and China ($283M). The top importers are the United States ($736M), Germany ($608M), France ($380M), Belgium-Luxembourg ($239M) and the Netherlands ($239M).
Frozen Fruits and Nuts are also known as strawberries, cranberries, and raspberry.” (OBSERVATORY OF ECONOMIC COMPLEXITY)
So we will see in the next graph the analysis of the places where the frozen fruit is exported, and the percentages of participation of each region in that market.
We will also see our particular region, Latin America and Centre America, in the export area.
We can see that Colombia has a big participation in this market, and that this can provide us with different opportunities to commercialize with other nations.
Now we will consider the imports in this area, this means in particular the places that are more interest in the consumption of this product and also the percentage of countries that have a higher level of commercialization of this natural offers.
With the statistics that are presented in this graph we can see that the levels of commercialization of the countries, in the imports, are higher in Europe, then in Asia, North America, and finally in South and Central America. The levels of the minimum importation of this American regions, comes from the fact that the natural resources that are produced in here let this countries be part of this group of the ones that supply continents with not so much abundance in this area of selling.
Nevertheless, in this graph, we have an evidence that in this proximately market still are options for international commercialization.
In conclusion, the potential market of this industry has a big opportunity of development in other continents.
We also have to study the punctual market, accordingly to the consumer groups, and to do that we have to segment the industrie,
“AGES 18-44 OVER TIME
Consumers ages 18-44 are consuming the same amount of fruit in 2014 as in 2009, though more is consumed as fresh fruit, particularly at breakfast. Vegetable consumption is down by 5%, driven by fewer dinner and eatings “as is” (Chart 28). Store fresh vegetables increased while canned and homegrown decreased. These and other factors that impact consumption for 18-44 year olds are summarized in the box at the bottom of this page.
AGES 45+ OVER TIME
All individuals over the age of 45 are consuming less fruit (-11%) and vegetables (-12%) since 2009 (Chart 29). Fruit losses are primarily a result of fewer eatings “as is” and in-home consumption. Lower vegetable consumption is primarily driven by less consumption ‘as is,’ at dinner, and in-home. One possible reason contributing to the losses among these older core consumers is that their dinner meal has been changing. They are preparing ‘center of plate’ protein meals less often (Chart 30) (which typically have a vegetable side), and opting more often for sandwich, soup, and pizza main dishes, which don’t typically have a side dish. This, combined with the overall long term trend toward simplifying the dinner meal (fewer sides and desserts), has driven declines for these older consumers. A summary of factors that impact consumption for this group include those outlined at the bottom of this page. In summary, children are eating more fruit, excluding juice. Younger adult fruit and vegetable consumption is stable to down slightly, and older adults have shown double digit losses for fruit and vegetables.” (PRODUCE FOR BETTER HEALTH FOUNDATION)
In this way, the delimitation of the market is given not only by the region, which actually shows a big possibility of the market in Europe. And in the particular market of young ages.
BIBLIOGRAPHY
OBSERVATORY OF ECONOMIC COMPLEXITY. (2016) Recuperate from: http://atlas.media.mit.edu/en/profile/hs92/0811/
PRODUCE FOR BETTER HEALTH FOUNDATION (2015) Study’s on America’s consumption of Fruit and Vegetables Recuperated from
http://www.pbhfoundation.org/pdfs/about/res/pbh_res/State_of_the_Plate_2015_WEB_Bookmarked.pdf
