Customer Profile

• People of all ages and all genres.

• Mainly students who are financially dependent on someone.

• Their home is among strata 3, 4 and 5 with higher incomes to a minimum wage.

• They care about the consumption of sugar in drinks.

• They prefer to drink natural juices in commercial establishments and in their homes.

• They like to buy fruit and pulp to make their drinks.

• Most preferred fruits are blackberries, passion fruit, mango and lulo and like the combination of two fruits to make a natural juice.