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The competitive factors are important to understand the position that you will have in the market. It allows you to see the position of your competition has, their strengths, weakness, objectives and strategies that help them to gain power in the market. Also it helps you to see or adopt things they do well or thing they do wrong so you improve them for your benefit.

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 What are the major competitive strengths?

  • Local brand recognition.

  • Market experience.

  • Market positioning.

  • Wild variety of products.

  • Massive production.

  • Low operation costs.

  • Web pages where people can have a guide to healthy products using their fruit pulp.

 

 What are the major competitive weaknesses?

  • Not happy clientes, actual testimonials. Los Cerros students.

  • Hard to find info about the company prices in the web pages.

  • Pure relationship with clients, they can’t give their opinion about the products.


 

 What are the major competitors’ objectives and strategies?

 

  • Objectives:

             - Fast Fruit: Make the final product innocuous, to avoid problem in our costumers health. As well as increasing the health of the population by providing natural products. we want that our costumer recognize our products by their taste of a natural fruit.

 

             -Pulpas Oni: We seek to be at the forefront of machinery that allows favorable processes to deliver a final product of optimum quality.

       

  • Strategies:

              - Fast Fruit: Have the best technology, in order to provide the best products. Having platforms that allows the customers to get closer to the company.

 

             -Pulpas Oni: By selecting the best fruits to make high quality products we can assure our customers, using the correct technology to do so.

 

 How vulnerable are the major competitors to our alternative company strategy?

 

  • As we are going to use products that are 100% natural, ensuring our customers health. Also we will have a near connection to customers to be available to improve our services and products. So as we are a little company it will be easier to interact with our clients to make them feel important to us.

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Bibliography: 

http://www.pulpasoni.com.co/clientes.html

http://www.pulpasoni.com.co/nosotros.html

http://fastfruit.com.co/pulpa-de-fruta/

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