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Rating refer to Strengths and Weaknesses:
1=Major Weakness.
2=Minor Weakness.
3=Minor Strength.
4=Major Strength.
As this matrix allows as to identifie the major competitores strengths and weaknesses in relation to a sample firm strategic posttion.
Regarding the matirx we can notice that customer satisfaction has the biggest weigth, and any company had a good score, FastFruit had "3=Minor Strength", that is not a bad score but it should be higher because of it importance.
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