BRAND POSITIONING
According to the analysis to different companies that have been established in the pulp market for an specific period of time we can mention ten of the most significant.
It is important to know their productivity in terms of the data that each company manages
The first four companies that are shown in the table are the ones that have the most similar characteristics to our company, in that way the data is more proximately to the company’s situation. These companies does not have a division for imports and exports, which, for now, its not in the plans of the company. And also these companies does not have a big amount of employees, for this reason its production is even more similar, and the sales that are made can be more proximately to our case.