21. Attitude Toward Product Quality

In Colombia the population since was child always select the quality before anything, that’s the reason because many of the Colombian people eat the better food, study in the better’s universities, buy the most expensive cars, but the only barrier that they have is the economic part.

For example, the Colombian people requires food with high standards of quality, that’s the reason why INVIMA seal a lot of slaughterhouses that do not have the health standards for the human consumption (El Espectador, 2016), another example are with the high education, many of the Colombian population wants to study out of the country because it create more possibilities to get a great job, but the many of the population crash with a lot of barriers, especially the money barrier (El Tiempo, 2016).

Finally, these population requirements force our industry to create quality product basis in pulp fruit and increase the health standards of our raw material.